About
I build things, I write about what I notice, and I recently fired my inner gatekeeper.
I’ve been working in digital marketing since 2010 — lead magnets, email sequences, content strategies, the whole thing. In 2025, I built Glow Social, a software product that creates and publishes social media content for local businesses across 12 platforms.
For most of my career, I stayed behind the scenes. I built the systems, wrote the copy, shipped the code — and let other people be the face of it. I told myself that was a preference. It wasn’t. It was a rule I inherited a long time ago from people who are no longer in the room.
This site is where I practice the other thing: being visible. Writing what I actually think instead of what sounds safe. Some of it is about building software. Some of it is about books and identity and what it means to take up space on purpose.
Not everything here will be polished. That’s the whole point.
I live in Arizona with my husband and two kids, where the desert mornings are cool enough for a sweater and the afternoons remind you to drink water.