I'm still thinking about the feedback from my presentation last week about how to build a one-person AI marketing team.
And how I presented some really great ideas, but presented them entirely without conviction.
Lack of confidence about the tech comes across as lack of confidence about my subject matter
My video submission last week should have been recorded twice. Once to make sure the slides flowed the way I wanted them to, and once more to make sure I knew how to present my topic.
Because I was so nervous about whether the screen would still share if I switched tabs (it did), the way I presented my ideas was also nervous and halfhearted.
But friends. I know marketing.
I know how much difference it makes to have a strong presence across search, social, and email.
I can teach that stuff in my sleep.
But I'm not all that familiar with screen recording technology.
And that's a solvable problem.
I need reps, that's all.
More time in front of a screen.
More time in front of people.
More time standing in my expertise. Talking about how to use the internet to grow a business.
I've done it more times than I can count.
So I need to make sure I'm remembering that I know things.
And I can't let tech scare me out of presenting myself.
First stop: private videos
When someone fills out a lead magnet on boomp.net (a carousel, a video, or a whole batch of posts), they give me their email address.
What I've started doing is sending personalized emails to them.
With videos of me walking through what I'd do in our first 90 days of working together.
The videos are unlisted on YouTube, which means that only the person with the link can see them. I'm using them as a point of connection, not as a way to show other people where one of my prospects lack in their marketing. No roasting here. I just want to show them that there are ways we can work deeper together even if they don't want to use the boomp software as it is.
Next (soon!), public videos
Talking through marketing topics. That's about as much energy as I've put into this as an idea. But I'm excited. Video is something I have struggled with for a long time. And now I can practice until the struggle is over.